Search Engine Optimisation
To illustrate just what search engine optimisation can do for your business, we are going to take a look at a case study - one of our clients Society Brides Limited.
There are Two Types of SEO Service Companies.
Type One (by far the most common):
We've all seen the adverts for companies who say they can get your site into
the top 10 results on the front page of Google or Yahoo etc.
When we did a bit deeper, however, this only applies to certain search terms.
Still sounds O.K.?......Well ,think about it.....If we were to put the search
term 'society brides' in
a search engine's search window and hit the search button, then of course
it would (or should) present us with 'Society Brides' as the first entry.
There is not much value in having to type in your own company name in order
to find your site...after all, you are trying to attract new clients who have
never heard of you.
Some SEO companies choose such obscure search terms (e.g.
'designer wedding dress shops in Christchurch, Dorset'.)
to use when finding your site that being in the top 10 results ceases to hold
as much relevance than a more main-stream generic search term. After all,
it would be good to attract clients from farther afield than merely looking
for our loction.
Type Two:
A far more valuable SEO service is one where some meaningful
search terms produce good results for your company. In the case of Society
Brides who are a designer wedding dress shop, it would be good if the very
generic search term 'wedding dresses'
had some results. Try this in Google
now and see where Society Brides appears (it should be
either on page one or two of the search results most of the time). Next try
the term 'designer wedding dresses'.
Search Engine Optimisation is all about results that
drive clients towards your website. It's easy to 'talk the talk', but can
SEO consultants 'walk the walk'?
Our Focus
We specialize in Google (who are the largest and most widely used of the search engines). In our opinion it is best to focus on one of the major search engines than try to optimise a site for all of them. Microsoft, for instance, use different algorythms to Google thus making it difficult to obtain top results for the larger amount of search terms when trying to optimise for both.
How do we proceed from here? Contact us today and discuss your needs with one of our SEO consultants. We will prepare a scale of charges to suit your business needs. If this sounds a bit scary, don't worry. We understand that you may have little or no idea of the costs involved and do and so do not press you to continue if it is not within your current budget.
In the example above - Society Brides save thousands of pounds per month by not having to pay for search engine results in costly 'Pay-Per-Click' campaigns.